
Rita Ora Shines in Sensual New Music Video “All Natural” Directed by Taika Waititi
Rita Ora has once again proven why she remains one of the most captivating stars in pop music. The British-Albanian singer has stunned fans worldwide with the release of her brand-new music video “All Natural”, a visually striking and deeply personal project directed by none other than her husband, Oscar-winning filmmaker Taika Waititi.
The 34-year-old star unveiled a daring new look in the video, where she flaunts her toned figure in a white top paired with matching underwear – a bold fashion statement that highlights both confidence and sensuality. Platinum blonde hair, sleek red heels, oversized sunglasses, and bronze-colored leg warmers complete her daring transformation, instantly becoming a talking point among fans.
The video opens with Rita spinning on a chair in a dimly lit room before transitioning into a powerful dance sequence under dramatic industrial lights. She is later seen moving gracefully through rippling waters and performing in front of mirror reflections, creating an artistic exploration of self-identity, duality, and transformation.
According to a press release, “All Natural” signals a “new chapter” in Rita’s career – one that emphasizes self-love, growth, and self-discovery. Produced by Joel Little, the creative force behind hits for Lorde and Taylor Swift, the track blends sensual electro-pop beats with introspective lyrics, celebrating every side of the human experience – from strength to fragility, from light to darkness.
Sharing a preview of the project on Instagram, Rita captioned:
“Dancing side-to-side, side-to-side. ‘ALL NATURAL’, out Wednesday September 24th. Pre-save at the link in bio.”
The teaser alone sent her fans into a frenzy, with many praising her bold new image.
For Taika Waititi, directing his wife was nothing short of effortless. Speaking in an interview, he revealed:
“I’m not sure if I can call it work. It’s just pointing the camera at my best friend, who happens to be incredibly beautiful and naturally talented. It was the easiest job in the world.”
The couple, who tied the knot in 2022, are no strangers to collaboration. Beyond “All Natural”, they are reportedly working on a musical comedy inspired by the infamous Fyre Festival – a project Taika described as “exciting, strange, and potentially disastrous.”
Career Momentum and Chart Reactions
“All Natural” marks Rita’s second single of the year, following “Heat” in June. While the song only garnered around 23,000 Spotify streams on its first day – compared to higher-performing singles like “Heat” (163k) and “Joy” (180k) – fans on X (formerly Twitter) have rallied behind her, calling the track “a masterpiece” and “her most vulnerable yet.”
One fan wrote: “Rita Ora – All Natural. What a masterpiece you are.” Another added: “This is a whole new level of vibe for Rita.”
Despite the mixed streaming numbers, Rita’s career achievements speak volumes. With 13 UK Top 10 singles, four No. 1 hits, over 10 billion global streams, and a BRIT Billion Award, she has firmly established herself as one of the defining voices of modern pop. Her upcoming fourth studio album is now one of the most anticipated releases among fans.
A Playful Note on Sabrina Carpenter
In the midst of “All Natural” promotion, Rita also made headlines after a lighthearted comment about fellow pop star Sabrina Carpenter. Speaking on the In Your Dreams with Owen Thiele podcast, she joked about Sabrina not returning her messages anymore since achieving global superstardom with her viral hit “Espresso.”
Rita explained that she once invited Sabrina to a New Year’s Eve party before her rise to fame, but added with a laugh: “That was when she would text me back.” She quickly clarified that she was “just exaggerating” and still has a good relationship with the 26-year-old singer.
Looking Ahead
Whether through her music, bold fashion choices, or collaborations with her filmmaker husband, Rita Ora continues to reinvent herself and surprise audiences. “All Natural” is not just a music video – it’s a statement of authenticity, artistry, and empowerment.
With her fourth studio album on the horizon, fans are eager to see how this new chapter unfolds. One thing is certain: Rita Ora is stepping into this next era of her career unapologetically herself – and the world is watching.